ITV Studios has signed a deal to develop several of Mattels board-game brands into international TV formats and multi-platform properties. The new agreement includes some of Mattels most popular brands such as word game Scrabble, sketching game Pictionary and UNO - where players try to win by strategically eliminating all their cards by matching colours or numbers.
ITV Studios director of formats Remy Blumenfeld said: The line-up of Mattel properties gives us the chance to offer broadcasters some really popular concepts with immense flexibility. Scrabble and Pictionary are immediately recognisable brands that we can integrate into a new format or develop as stand-alone formats with broadcast partners around the world.